The Psychology of Marketing

The human brain responds on a primal level to anything that might fill its needs, and it draws a person’s attention toward messages promising to do so. The goal of marketing is to create messaging that appeals to people on this instinctual level, which developed to help primitive people survive by driving them to perform tasks such as finding food and water. In the modern day, the same instincts drive purchase decisions and exert a similarly strong impact on human behavior. Thus, marketing that appeals to instinct is compelling.

Click through the carousel below to learn more about tactics marketers use that affect humans on an instinctual level.